led ceiling light_China Digital Signage industry

 

China Digital Signage (Digital Signage) industry, the way integration and professional channels of brand development process

led ceiling light news ,An industry's development, from initial development to the chaotic situation in a mature market competition, during which go through the process of integration, while the brand, product and professional channels is the key to integration of the three most important subject, and this subject has three inter- based, and continues to drive market development and integration, as a general acceleration of the wheel rotation speed of industrial development.

Initialize integration - professional division of labor within the industry

The initial stage in the development industry, most market participants will focus on market volume growth issues, but the market growth will also lead the industry chain (see Figure 1) structural changes, you can call it consolidation , is a qualitative change in digital signage Chan Ye Zheng He experienced this stage of adjustment, industrial chain Zhongzhi division become obvious is Qiangtiaoyanfa and the integration of the brand's positioning business developer Ji Qubie channels will more clear. Chinese digital signage market after two years 2008 and 2009 the number of market development trend, the demand side of a wide range of applications and the emergence of demand, supply side is also present, television thriving condition, firms throughout the country area , various scales. Those with market demand for digital signage to enhance cognition, products, services and quality requirements have become more than in the past, making the required investment cost of R & D and quality than the market during the initial development of more high, services, professional and that demand for real-time operating costs while increasing market demand for the development of specialized industrial chain division of labor makes the urgency and necessity arise, the existing market makers, and the future will be to market makers, not as it had an independent complete one-stop (see Figure 2) of the supply system, which will depend on the conditions and advantages of their own choice is a focus, this means that the market timing of the first phase of integration has gradually come.

 

 

 

In addition to the development of the brand most able to integrate business outside the region based on the majority of small manufacturers, the choice to give up their one-stop business model, change the net operating working capital faster sales and building service models - channel (Channel), and direct service to sell new location for the company, which is joining other resources in the market, the stronger the brand-oriented company, a developer of integrated downstream channels. Er these past sales experience in the industry of manufacturer, into Qudao of 经营 mode, remove 发展 product stress and danger freeing resources into sales and services, will help industry more professional division of labor, chain more efficient. Of course, adding some new vendors, the most common small-scale new investment firms, industry-based learning to reduce the cost and risk management considerations, select only channel positioning into the market, companies should be positioning for the better and business model, these companies will also market the addition of sales and service into a new impetus.

After entering the integration period, the market will quickly increase the channel, while the new investment were to increase, on the other hand is meant most of the original cottage company is not transformed into channels disappear, the market chaos in early stages of development can by order of the results, such as product specifications and prices in the supply chain and the amount and quality of the changes occurred, the will be more clear, the demand of those products and their use gradually strengthen the awareness of the needs, the pursuit of product quality and service sustainability, will make the brand one of the most important key element - the value of service and quality, reasonable price as a part of the Chinese digital signage market demand structure, the demand for high quality products will follow the expansion ( see Figure 3).

 

 

 

In other words, industry consolidation phase after the division of labor markets would enable more rapid development of the industry, industry structure, the overall output value and profit allocation will be re-adjusted. Such a past, a simple software architecture and hardware components of the low-level, small firms, the transformation into a branded commercial channels, the original investment in product sales preceding the resources needed to fall dramatically, trading turnover rate would be significantly improved. Some companies fear into channels previously, the gross profit will be lower than the original one-stop operating their own way, but if we focus on sales, because the turnover rate of acceleration of business factors into account, we can see the overall company operating margin is improvement, then

Plus sales of the preceding input (design & development & manufacturing & marketing) to reduce the cost savings (see Figure 4), and bring the price of brand value, sales increased, on an area of small companies, the post-restructuring operating performance better than before.

 

 

 

Integration of key elements - mature product applications and market development, brand

Digital Signage products in the development process, of which a key element is the maturity of the industry in application mode, the early digital signage Chanpin can at best be applied to label the product concept of general application, sets of many different industries and application requirements of customers , usually requires a degree of customization before they can be applied, which is the early digital signage product sales lead one of the main long-time history.

After two years of industrial Di develop this, in some of the industry of digital signage has matured on the Application of the future, more and more industries were developing out of application mode, if for each industry based product Lai Kan, standard industry applications of the total industry sales will gradually increase the proportion of products, customized product ratio will be gradually reduced, this trend helps product distributors in the model, brands are applicable to all industries a large number of standardized solutions Copy and available to the downstream channel for system implementation and sales, no more frequent customization, increase sales velocity.

With the whole industry chain manufacturers in the quality and quantity of middle and lower reaches of the simultaneous development, the brand's market model is to guide the direction of industrial development indicators, marketing brand under the guidance of effect, the market ethnic identity and the concept of customer education significant impact, this situation will introduce a more professional competitor, or to cultivate more professional brands, and jointly create a high growth industry and to share the results of market access expanded profits, more focused investment products research and development, marketing and channel training to strengthen and improve digital signage industry.

Conclusion

The application models mature product and the speed of integration within the industry division of labor, will affect China's development of digital signage process of the next five years, the industry application mode display and systems include terminal development of the necessary surface to get more input, we can rapidly develop multiple standardized application of products, the market demand more quickly is to meet the large and expanding market applications customer base. Moreover, the market appears to the large number of small manufacturers, both inter-agency distribution business is the industry or focus on digital signage products industry, which has great rate on the product application and market sales model is still familiar with how to strengthen this area of promotion and education and training, too, are worthy of common concern.

 

 (Avedia Chien Chih-Sheng General Manager)

About Avedia

Avedia, professional developer of digital signage systems integration, long-term commitment to product design and development: easy control of the management software, a wide range of multi-player product line, integrating a variety of end applications, such as LED, 360 degree LED, mosaic wall and so on. Avedia, 2010 the most noteworthy of the digital signage vendors, will lead the industry, setting off wave applications.

Digital signage, also known as digital signage, information distribution system, known as digital signage in Taiwan and abroad claimed Digital Signage, common in many companies promote, market and strong demand, will be the 2010, the industry's most sparkling applications.
led ceiling light_China Digital Signage industry